Category: SEO

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Posted in Google Algorithm Updates Marketing SEO

Lookback: Google Panda algorithm update launched 13 years ago

Here’s a complete history of the Google Panda Update, its impact on search results, and its lasting legacy on SEO.
Continue Reading Lookback: Google Panda algorithm update launched 13 years ago
Posted in google Marketing PPC SEO

Google: Don’t punish us for our success in Search

Google claims the U.S. Government is trying to penalize it for being successful in a post-trial brief submitted to a DC Judge.
Continue Reading Google: Don’t punish us for our success in Search
Posted in Marketing SearchBot SEO Technical optimization

Best of SearchBot: Guide me through a technical SEO audit

We ask Search Engine Land’s SearchBot how to carry out an effective technical SEO audit.
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Posted in Content Marketing SEO

What should Google rank in Search when all the content sucks?

It’s always easy to blame Google when your content doesn’t rank. But maybe – just maybe – the problem isn’t Google. It’s you.
Continue Reading What should Google rank in Search when all the content sucks?
Posted in Google: SEO Marketing SEO

Article complaining about being outranked on Google being outranked by Reddit

Google responds that it wants to do better with ranking smaller sites amongst larger sites, only to see that article being outranked by a larger site.
Continue Reading Article complaining about being outranked on Google being outranked by Reddit
Posted in E-E-A-T google Google Algorithm Updates Marketing SEO

Experience a key factor during Google algorithm updates, analysis finds

An analysis of 50 sites finds strong correlations between features found on websites and Google algorithm update winners and losers.
Continue Reading Experience a key factor during Google algorithm updates, analysis finds
Posted in Marketing SEO SMX® - Search Marketing Expo & Conference Series

10 reasons to invest in an SMX Master Class

Actionable training, live Q&A, free on-demand access, a personalized certificate of completion… it’s all yours at the SMX Master Classes.
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Posted in Marketing SEO SMX® - Search Marketing Expo & Conference Series

Invest in your future: Attend an SMX Master Class

Actionable training, live Q&A, free on-demand access, a personalized certificate of completion… it’s all yours at the SMX Master Classes.
Continue Reading Invest in your future: Attend an SMX Master Class
Posted in Marketing SearchBot SEO

Best of SearchBot: Create letter explaining SGE to clients and provide actionable steps

We ask Search Engine Land’s SearchBot to create a letter an SEO consultant can send to clients, offering guidance on SGE.
Continue Reading Best of SearchBot: Create letter explaining SGE to clients and provide actionable steps
Posted in google Google Analytics Marketing Paid Social PPC SEO

Google Analytics 4 adds new dimensions for measuring paid and organic traffic

The platform now offers clearer insights into your traffic sources, both paid and organic, for enhanced optimization opportunities.
Continue Reading Google Analytics 4 adds new dimensions for measuring paid and organic traffic