Category: SEO

Compared to non-AI traffic sources, users engage more, view more pages, and bounce at lower rates – but they are also less likely to convert.

This change will roll out to most devices except Android 9 or earlier (and some other devices).

This is the first core update of 2025 and the first core update since December. It will take up to two weeks to roll out.

Are your landing pages converting better—or worse—than your competitors’? See the latest conversion benchmarks by industry.

I read the news today, oh boy. AI search engines give wrong answers 60% of the time and often cite fabricated or broken URLs.

AI bot scraping doubled from Q3 to Q4 of 2024. But the click-through rates from AI search remain abysmal – at less than 1%

Plus, AI Overviews are now available to more searchers, including teenagers.

We still don’t know exactly how many more than 5 trillion queries Google processes annually. Google last claimed at least 2 trillion in 2016.

Take advantage of hidden Google Ads opportunities to optimize location settings, refine campaign structures, and drive better performance.

As AI transforms search, understanding vectors is key to staying visible. Here’s how to optimize your content for this new era of SEO.