Category: SEO

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Posted in Marketing News SEO

Ex-Google exec: Giving traffic to publishers ‘a necessary evil’

In a newly published profile, Google’s Head of Search Elizabeth Reid also said the Google search bar will become less prominent over time.

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Posted in Marketing News SEO

How geotagging photos affects Google Business Profile rank: Study

How does geotagging photos affect local SEO? A 10-week study reveals surprising effects on ‘near me’ vs city-based Google ranking.

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Posted in google Marketing News Search features SEO

Google AI Mode rolling out to second batch of users now

For the first hour or so, the invites to try out AI Mode from Google did not work – but now it does.

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Posted in Generative Engine Optimization (GEO) Marketing Opinion SEO

How to integrate GEO with SEO

How to integrate GEO with SEO

Prepare for the future of search by blending GEO and SEO strategies to improve retrievability and brand recognition.

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Posted in Ecommerce Generative Engine Optimization (GEO) Marketing News PPC SEO

Generative AI use surging among consumers for online shopping: Report

AI retail traffic

Compared to non-AI traffic sources, users engage more, view more pages, and bounce at lower rates – but they are also less likely to convert.

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Posted in google Google Assistant Marketing News SEO

Google to replace Google Assistant with Gemini

This change will roll out to most devices except Android 9 or earlier (and some other devices).

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