Category: SEO
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Google begins testing AI Mode while rolling out Gemini 2.0 AI Overviews

Plus, AI Overviews are now available to more searchers, including teenagers.
Google now sees more than 5 trillion searches per year

We still don’t know exactly how many more than 5 trillion queries Google processes annually. Google last claimed at least 2 trillion in 2016.
Top 5 Google Ads opportunities you might be missing

Take advantage of hidden Google Ads opportunities to optimize location settings, refine campaign structures, and drive better performance.
The shift to semantic SEO: What vectors mean for your strategy

As AI transforms search, understanding vectors is key to staying visible. Here’s how to optimize your content for this new era of SEO.
59% of Americans click on brands they know in Google results: Survey

Also, nearly half of Americans trust organic results more than paid results and Google remains the most trusted source for information.
5 SEO content pitfalls that could be hurting your traffic

Outdated SEO tactics can hurt your traffic more than help. Focus on what matters: user experience, quality content, and smart optimization.
Not appearing in Google AI Overviews significantly harms webpages: Study

Pages that get featured in Google’s AI Overviews benefit from more traffic, while those excluded lose clicks, a new study finds.
A guide to web crawlers: What you need to know

Your website is being crawled right now. Find out which bots are helping your SEO, which ones are hurting it, and how to take control.
Google sued by Chegg over AI Overviews hurting traffic and revenue

Will other companies follow suit and go after Google for sending less traffic to sites and publishers with these new AI Overviews?
Next week: Live search training you can’t afford to miss

For the first time ever, each Master Class will take place on different days, giving you the flexibility to attend multiple classes live and customize the perfect training experience.

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