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Google AI Mode rolling out to second batch of users now

For the first hour or so, the invites to try out AI Mode from Google did not work – but now it does.

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Posted in Generative Engine Optimization (GEO) Marketing Opinion SEO

How to integrate GEO with SEO

How to integrate GEO with SEO

Prepare for the future of search by blending GEO and SEO strategies to improve retrievability and brand recognition.

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Posted in Ecommerce Generative Engine Optimization (GEO) Marketing News PPC SEO

Generative AI use surging among consumers for online shopping: Report

AI retail traffic

Compared to non-AI traffic sources, users engage more, view more pages, and bounce at lower rates – but they are also less likely to convert.

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Posted in google Google Assistant Marketing News SEO

Google to replace Google Assistant with Gemini

This change will roll out to most devices except Android 9 or earlier (and some other devices).

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Posted in Core update google Google Algorithm Updates Google: SEO Marketing News SEO

Google March 2025 core update rolling out now

This is the first core update of 2025 and the first core update since December. It will take up to two weeks to roll out.

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Posted in Analytics & Conversion Marketing Opinion PPC SEO Sponsored White Papers & Webinars

How does your landing page performance compare? by Digital Marketing Depot

Are your landing pages converting better—or worse—than your competitors’? See the latest conversion benchmarks by industry.

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Posted in Marketing News News publisher SEO

AI search engines often make up citations and answers: Study

I read the news today, oh boy. AI search engines give wrong answers 60% of the time and often cite fabricated or broken URLs.

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Posted in Generative Engine Optimization (GEO) Marketing News News publisher SEO

As AI scraping surges, AI search traffic fails to follow: Report

AI search crawlers, user agents, and bots

AI bot scraping doubled from Q3 to Q4 of 2024. But the click-through rates from AI search remain abysmal – at less than 1%

Continue Reading As AI scraping surges, AI search traffic fails to follow: Report