Paid Social – Page 2

Meta unveiled generative AI features – images and text – to help advertisers automate parts of ad creation.

Learn how a strategic approach to social media can help brands drive significant bottom-line results

AI-powered virtual influencers will be able to compete with real human influencers for profitable advertising deals on TikTok.

Advertisers claim that ongoing issues with Meta’s algorithm are significantly impacting campaign performance across its platforms.

The platform is introducing new features and capabilities to offer creators fresh ways to enhance conversions and efficiency.

Both Google and HubSpot may find themselves defending the proposed deal against antitrust watchdogs in court, should it proceed.

We reached out to Google to address your concerns regarding Ad Strength — here’s the it should really play in your campaigns.

The search engine is reportedly in discussions with Morgan Stanley regarding a potential offer, but no offer has yet been made.

The platform’s updated video player, which draws comparisons to TikTok, will initially be released exclusively in the U.S. and Canada.

Google is urging those who have not yet fully migrated to Google Analytics 4 to do so as soon as possible to prevent potential data loss.

Category: Paid Social