Category: Paid Social

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Posted in google Google Ads Marketing Paid Social PPC

Google advertisers can now opt out of Search Network

 Lionel Poizner  December 6, 2023
This news follows allegations in an Adalytics report about Google’s ads appearing alongside potentially harmful content.
Continue Reading Google advertisers can now opt out of Search Network
Posted in google Google Ads Marketing Paid Social PPC

Google Local Service Ads roll out impression share data

 Lionel Poizner  December 4, 2023
Knowing the percentage of impressions your ads actually get, compared to the potential number, can enhance reporting and optimization efforts.
Continue Reading Google Local Service Ads roll out impression share data
Posted in google Marketing Paid Social PPC

Google Merchant Center Next will soon support rules and supplemental feeds

 Lionel Poizner  December 1, 2023
Merchants needing access to these features should stick with the classic mode of GMC Next until Google invites them to migrate.
Continue Reading Google Merchant Center Next will soon support rules and supplemental feeds
Posted in google Google Analytics Marketing Paid Social PPC

Google Merchant Center is removing 4 attribution models from conversion tracking

 Lionel Poizner  November 30, 2023
First-click, linear, time-decay, and position-based options will no longer be available.
Continue Reading Google Merchant Center is removing 4 attribution models from conversion tracking
Posted in google Google Ads Marketing Paid Social PPC

Google denies placing search ads on compromising websites

 Lionel Poizner  November 28, 2023
Major brands were reportedly given the impression that their campaigns were exclusively appearing on Google.com.
Continue Reading Google denies placing search ads on compromising websites
Posted in google Marketing Paid Social PPC YouTube

YouTube steps up roll out of Shorts ads

 Lionel Poizner  November 27, 2023
Marketers have reported seeing the solution on their accounts for the first time, with general availability expected within months.
Continue Reading YouTube steps up roll out of Shorts ads
Posted in Facebook Marketing Meta Paid Social PPC

Best of the Bot: Create a Facebook post promoting Black Friday deals

 Lionel Poizner  November 22, 2023

A human asks Search Engine Land’s ChatBot to create a Facebook post promoting a business’ Black Friday deals.

The post Best of the Bot: Create a Facebook post promoting Black Friday deals appeared first on Search Engine Land.

Continue Reading Best of the Bot: Create a Facebook post promoting Black Friday deals
Posted in google Google Ads Marketing Paid Social PPC

Google Ads is updating Location asset requirements

 Lionel Poizner  November 20, 2023

The update will clarify which types of location assets are not allowed on Google Ads, helping advertisers understand restrictions more clearly.

The post Google Ads is updating Location asset requirements appeared first on Search Engine Land.

Continue Reading Google Ads is updating Location asset requirements
Posted in google Google Ads Marketing Paid Social PPC

Google Ads no longer supports Store Sales Direct

 Lionel Poizner  November 20, 2023

Google has removed Store Sales Direct (SSD) as a standalone product to simplify the overall Store Sales product.

The post Google Ads no longer supports Store Sales Direct appeared first on Search Engine Land.

Continue Reading Google Ads no longer supports Store Sales Direct
Posted in Apple Apple Search Ads Marketing Paid Social PPC X (Twitter)

Apple pulls all ads from X amid antisemitic and far-right content concerns

 Lionel Poizner  November 17, 2023

The tech giant is the latest major advertiser to distance itself from X, following IBM’s decision to pause advertising on the platform.

The post Apple pulls all ads from X amid antisemitic and far-right content concerns appeared first on Search Engine Land.

Continue Reading Apple pulls all ads from X amid antisemitic and far-right content concerns