Category: News
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YouTube tests sticky banner after ad skip
YouTube is testing a sticky banner that keeps ads visible after skips, giving advertisers extended exposure beyond the initial view.
Google adds video visibility to Performance Max reporting
A new video usage segment in PMax reporting gives advertisers clearer insight into how video impacts performance in Google Ads.
OpenAI tests Ads Manager as ChatGPT ad business takes shape
OpenAI is laying the groundwork for advertising inside ChatGPT, but early tests suggest it must prove performance and ROI to compete with Google.
Google tests “Sponsored Shops” blocks in Shopping results
“Sponsored Shops” in Google Shopping could shift competition from individual products to full store visibility within Google Shopping results.
Chloe Varnfield talks sneaky Google Ads settings and tanking performance
Chloe Varnfield shares sneaky Google settings, Friday mistakes, and Google rep advice that tanked her campaigns — and the hard-won lessons that came after.
Google leaves door open to ads in Gemini
A senior Google executive says the company is “not ruling out” ads in its Gemini AI app — a notable reversal from denials made just months ago.
Google AI Overviews cut search clicks 42%: Report
Publishers are losing Google organic search traffic, but breaking news traffic jumped 103% and Discover clicks are surging.
Eight out of ten PMax advertisers are now running CTV ads
CTV impressions for PMax advertisers have surged over the past year as Google rapidly expanded YouTube’s reach to the big screen.
Yahoo adds personalized homepage to its Scout AI search engine
Yahoo introduced MyScout, a personalized homepage for its Scout AI answer engine. It turns Yahoo’s AI search into a daily dashboard.
Meta is passing Europe’s digital taxes directly to advertisers
Meta will start billing advertisers directly for Europe’s digital services taxes starting July 1 — adding up to 5% in extra costs on ad spend.
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