Category: News

Advertisers will soon get deeper visibility into how each Display creative performs, enabling smarter optimization decisions.

Google recently promoted one of its new AI tools named Opal and the language used has SEOs and content creators scratching their heads.

Advertisers can now reach drivers through Waze and gain deeper visibility into campaign performance with Google’s latest PMax updates.

Google Ads is adding an “investment strategy” tool that lets advertisers model potential gains from increased budgets.

Google Merchant Center’s new “Creative Content” section lets brands upload and map video assets to products, boosting visibility across ads.

Google said these features “aren’t being used very often and aren’t adding significant value to users.”

YouTube has removed the option to close mobile ad sidebars, keeping shoppable panels fixed throughout horizontal video ads.

Even when AI Overviews don’t appear, users are simply clicking less everywhere, with Google CTRs hitting new lows across search.

Google added a new user agent to the Google user-triggered fetchers named Google-CWS.

This impacts the web UI, but other interfaces are currently up. This does not impact ad serving.