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Google confirms it releases smaller core updates it does not announce

Plus, we should be getting a larger core update soon.
65% of AI chats have no commercial intent, new analysis finds

AI users behave nothing like traditional searchers – and most AI chat activity has zero commercial intent, according to a new analysis.
Judge limits Google’s default search deals to one year

A judge’s ruling will force Google to end its long-term pacts with Apple and Samsung, but is unlikely to dent its search dominance.
Google denies ads are coming to Gemini in 2026

Google’s Dan Taylor ripped the story, saying ‘there are no ads in the Gemini app and there are no current plans to change that.’
Nils Rooijmans speaks on when ignoring Google emails can cost you

PPC automation expert Nils Rooijmans shares how dismissing Google’s consent mode warnings as routine noise led to zero conversions and plummeting traffic.
Google’s ad tech fixes face EU market test

Google’s proposed fixes now face an EU “market test” to see if they genuinely restore competition in ad tech.
Social media beats SEO as SMBs’ top traffic source, survey says

Social now leads search, SMBs are frustrated by AI summaries, and most visibility still depends on the homepage.
Google AI Mode sends traffic on 69% of transactional queries: New data

New UX testing shows AI Mode doesn’t kill high-value clicks. Users still visit websites when choosing doctors, dentists, and other services.
Meta: Native Reels ads can lift purchase intent 5.3x

Meta’s latest research shows that Reels ads designed natively for the platform can significantly boost purchase intent, and brand interest.
Black Friday 2025: More expensive, still engaging

Black Friday 2025 shows rising ad costs but strong engagement, making post-click optimization more crucial than ever for advertisers.

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