Category: News

Food creators report steep traffic drops as Google’s AI rewrites recipes, buries trusted instructions, and gives users unsafe cooking tips.

Retailers will spend millions on Google Shopping ads for sold out products. A new Black Friday study shows how fast budgets vanish and why.

According to a new study seasonality adjustments often backfire during Black Friday, driving up costs while hurting efficiency.

A new protocol could give you power over how AI models collect and use your content. See what rules are being drafted and why they matter.

A costly landing-page mistake taught PPC expert Dale Olorenshaw the power of honesty, process, and calm leadership when things go wrong.

Google Ads now lets advertisers set a default, account-level political content declaration, simplifying compliance as new transparency rules take hold.

AI Max helps advertisers capture net-new, incremental conversions beyond their existing keywords, offering clearer controls and measurable lift.

Google’s new Journey Aware Bidding model uses signals from the entire customer journey to drive smarter, more efficient Search optimization.

Google’s proposed ad-tech fixes aim to satisfy EU regulators without a breakup, a move that could shape advertiser control across Europe’s digital ecosystem.

Google’s new AI Ads Advisor shows promise but remains error-prone and not ready to fully manage campaigns.