Category: News

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Posted in Marketing News PPC YouTube

YouTube locks sidebar on mobile ads, removing close option

What YouTube learned by analyzing over 8,000 top ads

YouTube has removed the option to close mobile ad sidebars, keeping shoppable panels fixed throughout horizontal video ads.

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Posted in Marketing News PPC SEO

Google AI Overviews drive 61% drop in organic CTR, 68% in paid

Even when AI Overviews don’t appear, users are simply clicking less everywhere, with Google CTRs hitting new lows across search.

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Posted in Google: SEO Marketing News SEO

Google adds Chrome Web Store user agent

Google added a new user agent to the Google user-triggered fetchers named Google-CWS.

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Posted in Marketing Microsoft Advertising News PPC

Microsoft Advertising advertiser console down

This impacts the web UI, but other interfaces are currently up. This does not impact ad serving.

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Posted in Marketing News SEO

SerpAPI calls Reddit lawsuit a threat to the ‘free and open web’

SerpApi Reddit

SerpAPI responds to Reddit’s scraping lawsuit, defending its practices and insisting that public search data should stay open and accessible.

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Posted in Marketing News SEO

Google DeepMind’s BlockRank could reshape how AI ranks information

Block AI

Google’s new BlockRank model promises faster, smarter AI retrieval and hints at how Google’s future ranking systems may evolve.

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Posted in Google Business Profile Google: SEO Local Marketing News SEO

Google Business Profiles What’s happening feature expands

It is now available for multi-location restaurants, not just single-location restaurants.

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Posted in AI SEO Marketing News SEO

The future of SEO teams is human-led and agent-powered

The smartest SEOs won’t fight AI – they’ll lead it. Learn how human-led, agent-powered teams are building the next era of search success.

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Posted in Google Search Console Google: SEO Marketing News SEO

Google Search Console adds Query groups

Screenshot of Google Search Console

This is available in Search Console Insights and gives you a quick way to see the main topics your website is about.

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Posted in Marketing News SEO

90% of businesses fear losing SEO visibility as AI reshapes search

AI search evolution

Businesses aren’t waiting for AI to take over search – 85.7% are investing in AI SEO, and 61.2% plan to spend more on SEO, survey finds.

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