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Googlebot dominates web crawling in 2025 as AI bots surge: Report

Cloudflare data shows AI crawlers exploding, publishers blocking bots, and many platforms sending little traffic back.
Google: Exact match keywords won’t block broad match in AI Max

Google clarified that exact keywords don’t serve ads in AIOs — but they also no longer prevent broad match keywords from triggering those placements.
Google AI Overviews surged in 2025, then pulled back: Data

Semrush analyzed 10 million keywords and found volatility, more ads, stronger CTRs, and AI Overviews expanding beyond informational intent.
Google Ads adds VTC bidding for App campaigns

Google Ads now lets Android App campaigns optimize bidding for view-through conversions, showing a shift toward video-driven performance.
Sergey Brin: Google ‘messed up’ by underinvesting in AI

Sergey Brin, Google co-founder, says Google was slow to scale AI and cautious about chatbots because they say ‘dumb things.’
Doctor: Google’s AI Overview made up career-damaging claims about me

A UK doctor and YouTuber says Google AI falsely accused him of selling sick notes and being suspended. Is Google AI protected by Section 230?
Sophie Fell talks why double-checking campaign settings matters

Even experienced PPC pros can be caught out by defaults, making it essential to double-check campaign settings.
Search Engine Land celebrates its 19th birthday

Search Engine Land launched Dec. 11, 2006. Today, we look back on a successful 2025 and look forward to an even greater 2026.
Google December 2025 core update rolling out now

This was the third core update of 2025 and fourth confirmed Google update in 2025.
Semify acquires Dragon Metrics to strengthen global SEO, AI reporting

Semify is a white-label digital marketing platform. Dragon Metrics is an international SEO and AI reporting provider.

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