Category: News
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2026 PPC trends to get ahead of now

SMX Next PPC experts said thriving in 2026 means pairing rapid AI advancements with strong fundamentals and human oversight.
Google tests blue Send button that replaces AI Mode in the search box

As you type your query, the AI Mode may disappear and show you a blue Send button in the Google Search box.
Top 10 PPC expert columns of 2025 on Search Engine Land

PPC vibe coding, CPC inflation, critical PPC tactics, and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2025.
Top 10 PPC news stories 2025 on Search Engine Land

AI Max, PMax Search Term visibility, Ads in AI Overviews. The news updates with the most pageviews on Search Engine Land in 2025.
Google December 2025 core update rollout is now complete

This is the third core update of 2025 and it took over 18 days to complete.
Google algorithm updates 2025 in review: 3 core updates and 1 spam update

Google is confirming fewer and fewer search algorithm updates, but that doesn’t mean there is less ranking volatility.
OpenAI discusses an ad-driven strategy centered on ChatGPT scale and media partnerships

OpenAI’s move toward ads in AI responses could create a new, highly contextual channel for advertisers while reshaping digital marketing.
Google lowers audience size limits across Ads

The audience list reduction to 100 users makes it easier for advertisers of all sizes to use remarketing and customer list.
Google expands Performance Max channel reporting to MCCs

Google’s latest update gives large advertisers clearer, cross-account insight into how PMax allocates spend and performs across channels.
Microsoft launches asset-level ad reviews

Microsoft’s new asset-level editorial review lets compliant ad components run even when others are disapproved reducing campaign disruption.

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