Category: News

This is the third core update of 2025 and it took over 18 days to complete.

Google is confirming fewer and fewer search algorithm updates, but that doesn’t mean there is less ranking volatility.

OpenAI’s move toward ads in AI responses could create a new, highly contextual channel for advertisers while reshaping digital marketing.

The audience list reduction to 100 users makes it easier for advertisers of all sizes to use remarketing and customer list.

Google’s latest update gives large advertisers clearer, cross-account insight into how PMax allocates spend and performs across channels.

Microsoft’s new asset-level editorial review lets compliant ad components run even when others are disapproved reducing campaign disruption.

Google’s policy update expands pharmaceutical advertising access in programmatic channels and shifts greater compliance risk to advertisers.

Semrush’s new AI Visibility Awards reveal which brands are winning trust — and share of voice — in AI-generated search results.

Google added native location targeting controls to Demand Gen campaigns, giving advertisers more precise geo-targeting.

Google Search Console is once again sending out page indexing issue notifications as well.