Category: News

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Posted in Marketing News PPC

2026 PPC trends to get ahead of now

4 PPC trends to monitor in H2 2025

SMX Next PPC experts said thriving in 2026 means pairing rapid AI advancements with strong fundamentals and human oversight.

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Posted in google Marketing News Search features SEO

Google tests blue Send button that replaces AI Mode in the search box

As you type your query, the AI Mode may disappear and show you a blue Send button in the Google Search box.

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Posted in Marketing News PPC

Top 10 PPC expert columns of 2025 on Search Engine Land

Top 10 Search Engine Land PPC columns of 2025

PPC vibe coding, CPC inflation, critical PPC tactics, and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2025.

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Posted in Marketing News PPC

Top 10 PPC news stories 2025 on Search Engine Land

AI Max, PMax Search Term visibility, Ads in AI Overviews. The news updates with the most pageviews on Search Engine Land in 2025.

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Posted in Marketing News SEO

Google algorithm updates 2025 in review: 3 core updates and 1 spam update

Google is confirming fewer and fewer search algorithm updates, but that doesn’t mean there is less ranking volatility.

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Posted in Google Ads Marketing News PPC

OpenAI discusses an ad-driven strategy centered on ChatGPT scale and media partnerships

OpenAI ChatGPT iOS app

OpenAI’s move toward ads in AI responses could create a new, highly contextual channel for advertisers while reshaping digital marketing.

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Posted in Google Ads Marketing News PPC

Google lowers audience size limits across Ads

Google Ads logo on smartphone screen

The audience list reduction to 100 users makes it easier for advertisers of all sizes to use remarketing and customer list.

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Posted in Google Ads Marketing News PPC

Google expands Performance Max channel reporting to MCCs

Google’s token auction: When LLMs write the ads in real time

Google’s latest update gives large advertisers clearer, cross-account insight into how PMax allocates spend and performs across channels.

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Posted in Marketing Microsoft Advertising News PPC

Microsoft launches asset-level ad reviews

Microsoft Ads

Microsoft’s new asset-level editorial review lets compliant ad components run even when others are disapproved reducing campaign disruption.

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