Category: Marketing

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Posted in Marketing

5 ways marketers can support entry-level SEO talent

With a huge demand for SEO specialists, marketers shouldn’t neglect entry-level talent. At SMX Next, Abby Reimer shared how brands can find and support these SEOs.

Please visit Search Engine Land for the full article.

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Bing launches travel-oriented results pages and a trip-planning hub

The new features may make it even harder for OTAs to compete in the search results.

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How to optimize your site for better findability

An optimized site structure serves as the foundation for SEO success. At SMX Create, Niki Mosier shared how to strengthen those foundations and identify opportunities for greater search visibility.

Please visit Search Engine Land for the full article.

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Google Search Console inaccessible for some users

Many SEOs have reported being unable to access Google Search Console.

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Chrome will show updated pricing in the tabs grid on mobile

Google also announced more Lens integrations for Chrome as well as the rollout of the “Your carts” card.

Please visit Search Engine Land for the full article.

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Google Search launches enhanced autocomplete with second column

In addition, Google is testing an edge to edge autocomplete interface and more full width designs.

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How marketers can create linkable content to drive more site traffic

Good content is foundational for link building. At SMX Next, Michael Johnson shared how SEOs can create content people want to link to.

Please visit Search Engine Land for the full article.

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YouTube to automatically link to places mentioned in videos

Places Mentioned will be available on the Android and iOS YouTube apps for food and drinks videos where YouTube can detect places.

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Google Analytics vs. Google Analytics 360

Learn about the pros and cons of upgrading to Google Analytics 360

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4 elements that help create compelling SEO content

“What’s good for humans is also good for search engines,” Alli Berry said at SMX Create.

Please visit Search Engine Land for the full article.

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