Category: Marketing
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Posted in Marketing
Google Search Console testing announcement bar
Google looks to be testing a new announcement section at the top of the Search Console interace.
Please visit Search Engine Land for the full article.
Posted in Marketing
Google algorithm updates 2021 in review: Core updates, product reviews, page experience and beyond
Google had a busy year of search algorithm updates in 2021, but some might question the timing of many of those updates during an already super stressful year.
Please visit Search Engine Land for the full article.
Posted in Marketing
SEO 2021 year in review: Endless updates, title rewrites, GMB becomes GBP and more
Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the challenge. Here’s our recap of the year’s most important SEO stories and news.
Please visit Search Engine Land for the full article.
Posted in Marketing
Google Ads not serving fully on Gmail
This issue started yesterday afternoon and only impacts users on the desktop version of Gmail.
Please visit Search Engine Land for the full article.
Posted in Marketing
PPC 2021 in review: Privacy and automation force advertisers to adapt
From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021.
Please visit Search Engine Land for the full article.
Posted in Marketing
Messy SEO: Fixing site structure while a Google title change sinks clickthroughs
In Part 5 of our Messy SEO series, we look at the results from Google’s title tag changes and other SERP issues affecting MarTech.
Please visit Search Engine Land for the full article.
Posted in Marketing
Microsoft Advertising CVP Rik van der Kooi announces departure
Rob Wilk, vice president at Microsoft Advertising, will step up to lead the platform.
Please visit Search Engine Land for the full article.
Posted in Marketing
Microsoft Bing’s Shopify integration now live with buy now
After announcing a partnership with Shopify back in October, now Bing’s search results are live with deeper integrations.
Please visit Search Engine Land for the full article.
Posted in Marketing
Google Ads issue affected a significant subset of users, now resolved
This bug impacted Google Ads conversions that use non-First/Last Click attribution models, such as Data Driven Attribution.
Please visit Search Engine Land for the full article.
Posted in Marketing
Non-stop updates: SEOs share the impact on their day-to-day, work-life balance and career outlook
Stakeholder expectations seem more realistic as the industry has matured, but Google’s updates may be influencing career paths.
Please visit Search Engine Land for the full article.
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