Category: Marketing
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Posted in Marketing
Google Ads error tells advertisers exact match keywords are saving as broad match
The issue has no impact on how keywords are saved and Google is working on a fix.
Please visit Search Engine Land for the full article.
Posted in Marketing
Best Buy to sell search ads under its own in-house media company
Best Buy Ads offers consumer electronics and related brands with a Google alternative to reach customers.
Please visit Search Engine Land for the full article.
Posted in Marketing
How to automate your ad copy without sacrificing control
Expanded text ads are going away, but they can still help you unlock the potential of RSAs. At SMX Next, Joe Martinez shared how he benchmarks with ETAs to get more out of the automated capabilities of RSAs.
Please visit Search Engine Land for the full article.
Posted in Marketing
How marketers can prepare for and respond to Google’s algorithm updates
Google updates its algorithms all the time, which leaves many marketers playing catch-up. At SMX Next, Crystal Carter shared how to be proactive when facing these changes.
Please visit Search Engine Land for the full article.
Posted in Marketing
Yoast SEO to launch on Shopify
The well-known WordPress app will be available for Shopify merchants on Jan. 18, 2022.
Please visit Search Engine Land for the full article.
Posted in Marketing
4 ways data analysis can help you generate new ideas and optimize your content
If your competitors outrank you, there’s probably a good reason for it. At SMX Next, Ashley Segura shared how she uses data analysis to discover those reasons, along with fresh content ideas that can help you close the gap.
Please visit Search Engine Land for the full article.
Posted in Marketing
Meta will remove targeting options for sensitive topics on January 19
Campaigns can continue to deliver to impacted targeting options until March 17, 2022.
Please visit Search Engine Land for the full article.
Posted in Marketing
Google Search Console products rich result report error handling updated
On December 28, 2021 Google made a change to how it evaluates and reports errors in product structured data, so you may see a change in errors in that report going forward.
Please visit Search Engine Land for the full article.
Posted in Marketing
Google Merchant Center allows retailers to save product filters
Save-able product filters can enable marketers to more quickly zoom into the product category they want to analyze.
Please visit Search Engine Land for the full article.
Posted in Marketing
4 tips for creating visually stunning display ads
Advertisers aren’t just competing for their audience’s money, they’re also competing for their attention. At SMX Create, Rebecca Debono and Julia Thiel discussed how they create eye-catching ads that can help brands secure both.
Please visit Search Engine Land for the full article.
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