Category: Marketing

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Posted in Marketing SEO TikTok

TikTok has a secret “Heating” (cheating?) button

Employees of TikTok and ByteDance are misusing “heating” privileges by boosting the view count of their own and their loved ones’ accounts in violation of company policies, as revealed by sources and documents reviewed by Forbes.

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Posted in Content Google: SEO Helpful Content Update Marketing SEO

Is AI-written content replacing cheap old content farms?

Red Ventures’ use of AI to write cheap content that ranks well in search sure sounds like the old content farms Google Panda wiped out.

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Posted in Marketing SEO Technical

Technical SEO report reveals what matters in 2023

The state of technical SEO is strong. Here are some findings from a new report on what will matter in 2023.

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Posted in Content Marketing SEO

How to write a blog post that wins in 10 steps

To give yourself the best chance at writing incredible, results-getting blog posts, make sure to follow these steps.

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Posted in Marketing PPC Search marketing history SEO

This day in search marketing history: January 15

Facebook Graph Search launches, plus: brand profiles in Google knowledge panels, Rand Fishkin’s last day at Moz, and more.

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Posted in Marketing PPC Search marketing history SEO

This day in search marketing history: January 14

What happened when we turned off AMP, plus: Shopify’s chat bug, comment spam, mobile first, missing tweets and more.

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Posted in Google: SEO Marketing SEO

AI content: Is it helpful or spam?

AI-generated content has its place in SEO. Whether it’s helpful or spam depends on how, where and why you’re using it.

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