Category: Marketing

In this webinar, learn how to leverage first-party data to drive customer engagement and sales while ensuring privacy and compliance.

The post Find the balance between privacy and personalization with first-party data appeared first on Search Engine Land.

Susan Wojcicki has been with Google since its infancy, in fact, the first Google offices were out of her garage.

The post Susan Wojcicki, the CEO of YouTube, is stepping down appeared first on Search Engine Land.

Discover proven ways to keep customers engaged and purchasing
more.

The post Webinar: Keep customers engaged all year long appeared first on Search Engine Land.

This help document went from basics on crawlable links to a much more robust link best practices.

The post Google publishes new link best practices appeared first on Search Engine Land.

The app will shift its focus to ads instead.

The post Instagram is ending its live shopping feature in March appeared first on Search Engine Land.

You can now access Ads Preferences from additional pages in the “Why am I seeing this ad?” tool.

The post Meta aims to increase transparency in ad targeting for Facebook and Instagram users appeared first on Search Engine Land.

Learn how to refocus your time and energy on the most important facets of PPC management right now and in the future.

The post PPC prioritization: Knowing where to focus efforts to make the biggest impact appeared first on Search Engine Land.

Factually incorrect AI content on a health topic made its way into Men’s Journal. Meanwhile, Google warns of AI hallucination.

The post AI generates article with ‘serious’ YMYL content issues appeared first on Search Engine Land.

Google penalizes JCPenney for link scheme, plus: Google SEO certifications, Automated Bidding overhaul, canonical tag announced and more.

The post This day in search marketing history: February 12 appeared first on Search Engine Land.

Yahoo officially rejects Microsoft, plus: passage ranking goes live, Google’s SEO consulting services, Google Japan’s link penalty and more.

The post This day in search marketing history: February 11 appeared first on Search Engine Land.