Category: Marketing

Creative Guidance leverages AI to suggest actionable steps for enhancing video ad performance.

The post Google launches new AI tool to improve YouTube ad optimization appeared first on Search Engine Land.

This update should take a couple weeks to roll out and is the first update of this kind since last December.

The post Google September 2023 helpful content system update rolling out appeared first on Search Engine Land.

The new technology aims to alleviate the workload of brands by streamlining the product listing creation process into one step.

The post Amazon sellers can now use AI to write product titles, descriptions and listing details appeared first on Search Engine Land.

Leading brands are embracing SMS marketing to engage customers in increasing numbers and in increasingly personal, relevant ways.

The post Why now is the right time to implement SMS marketing appeared first on Search Engine Land.

Learn about Google’s research into end-to-end query term weighting and how this model could eventually improve search rankings.

The post TW-BERT: End-to-end query term weighting and the future of Google Search appeared first on Search Engine Land.

Sundar Pichai compares the shift to SGE to the shift from desktop to mobile – and believes it won’t blow up Google’s current business model.

The post Google CEO on SGE and Search evolution: ‘We’ll get it right’ appeared first on Search Engine Land.

Learn what sets Performance Max apart from other Google Ads campaigns, and how it can drive conversions and maximize ROI.

The post Google Performance Max: Everything you need to know appeared first on Search Engine Land.

The case alleges Google used its dominant market share to illegally throttle competition in both search and search advertising.

The post Google search antitrust trial ready to begin: What’s at stake appeared first on Search Engine Land.

Here’s how better affiliate and content strategies can help media companies recover from lost traffic while boosting profitability.

The post How publishers can regain traffic and revenue with affiliate marketing appeared first on Search Engine Land.

The new feature is available in most English and Spanish-speaking countries across the Threads mobile and web apps.

The post Threads users can now search for posts appeared first on Search Engine Land.