Category: Marketing
Category Added in a WPeMatico Campaign
Microsoft Search and News Advertising revenue up 8%
Lionel Poizner January 30, 2024
This is the first time Microsoft has reported its quarterly earnings as a $3 trillion company and included revenue from Activision Blizzard.
Google search revenue rises to $48 billion, total ad revenue up 11%
Lionel Poizner January 30, 2024
Alphabet Inc., Google’s parent company, is back in double-digit growth after a shaky start to 2023, indicating ad spend is in full recovery.
Teams that train together, win together. Send your team to SMX!
Lionel Poizner January 29, 2024
Actionable training, live Q&A, free on-demand access, a personalized certificate of completion… it’s all yours at the SMX Master Classes.
Google search CPCs up 19%, pushing ad spend up 17%
Lionel Poizner January 29, 2024
As more advertisers boost their ad spend on Google Search ads, competition is growing, causing the product to become more expensive.
Some advertisers are unable to access Google Ads
Lionel Poizner January 26, 2024
Google has confirmed it is investigating reports of these issues and is working on a fix.
ChatGPT vs. Google Bard vs. Bing Chat vs. Claude: Which generative AI solution is best?
Lionel Poizner January 26, 2024
Here’s a comparison of genAI tools ChatGPT, Bard, Bing Chat Balanced, Bing Chat Creative, and Claude based on four metrics.
Google Ads moves reports to new location in latest UI update
Lionel Poizner January 25, 2024
The platform updated its user interface for a small number of accounts to improve navigation and workflow organization.
Google tests ‘highly rated’ call out for Local Services ads
Lionel Poizner January 25, 2024
Google confirmed to Search Engine Land that the new feature may appear in various LSA verticals for some users.
LinkedIn to sunset lookalike audiences
Lionel Poizner January 24, 2024
The platform recommends adjusting your audience targeting strategy to either predictive audiences or audience expansion.
75% of top brands fall victim to fraud in Google Search Ads
Lionel Poizner January 24, 2024
Google is being urged to do more in safeguarding brands’ reputations and preventing online shoppers from becoming victims of fraud.

Recent Comments