Category: Google Ads

Google Ads adds pre-built forecasts, giving you faster, goal-focused plans across Search, PMax, Shopping and App campaigns.

Google Ads now lets Demand Gen advertisers see separate performance metrics for YouTube In-Stream, In-Feed, and Shorts.

Google Ads’ AI Max now reveals traffic driven by expanded keyword matches and landing pages.

Google said its users want more frequent updates and this will result in that.

Amazon’s return abroad — one month after pulling out — follows data showing rivals gained clicks but lost efficiency in its absence.

Google is baking loyalty perks into ads and listings, letting retailers turn member benefits into higher clicks and longer-term value.

Advertisers can now spot cross-campaign trends and performance patterns in PMax with a single account-level view.

Google’s expanded feature brings streamlined purchasing to Demand Gen campaigns on YouTube, potentially increasing conversion rate.

Google Ads’ new Tree Table Views transform data tables into hierarchical layouts to visualize relationships between campaign elements.

Google said it updated its unfair advantage policy to allow for this and says this is not considered double serving.