Category: Google Ads

The new ad guidance pushes advertisers to AI and broader targeting while promising better results but may primarily serve Google’s interests.

You may be bidding against yourself on Google without even knowing it.

Advertisers have been complaining all day about being unable to manage their LSAs.

The new ad partnership creates access to Roblox’s 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences.

Google updates Unfair Advantage Policy to allow advertisers to show multiple ads for the same business in different ad locations.

Google’s $100 million settlement over AdWords billing practices highlights the importance of transparency and could push for stricter digital advertising regulations.

LinkedIn’s new tools help optimize ad planning, streamline execution, and improve performance tracking to drive better results with less effort.

You can expect some of your current and old reports to change when this update happens.

Advertisers now have more granular control over their demand generation campaigns, but reporting limitations remain a challenge.

Updates include Manager Account Labels, expanded Shopping Ads capabilities, vertical video generation, and improved measurement tools.