Category: Google Ads

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Google Performance Max adds support for vertical 9:16 image ads

5 ways to get the most from Performance Max in 2025

Vertical image ads in PMax help brands blend naturally into mobile-first spaces like YouTube Shorts.

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Google to expand ads in AI Overviews to more markets

6 steps to improve your Google Ads campaigns

The expansion of AI Overviews ads will increase the challenges of how advertisers engage users through AI-driven search experiences.

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Google updates Misrepresentation policy for Shopping Ads and free listings

Google Shopping Ads - Google Ads

Google clarifies its Misrepresentation policy, adding examples and guidance on compliance, delivery, and returns.

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New YouTube Brand Pulse report tracks every brand mention

The DESCRIBE framework for effective YouTube descriptions

YouTube’s new AI-powered report helps advertisers measure their total brand impact across paid and organic videos for the first time.

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Google Analytics adds cost data imports for Meta and TikTok ads

Advertisers can now automatically import Meta and TikTok ad cost data into Google Analytics for unified, real-time cross-channel reporting.

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Campaign Type added to Google Ads Channel Performance report

Trusting Google Ads AI

Google’s new “Campaign Type” hint suggests the Channel Performance report will expand beyond Performance Max.

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What you need to know about Responsive Search Ads

Learn what RSA are, how they work, and five practical tips that can make your RSAs perform way better.

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Google Ads Performance Max gets asset and channel reporting

Performance Max optimization

Google Ads upgrades bring bulk reporting, ROI columns, diagnostics, and more to help you fine-tune Performance Max campaigns

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Google Ads doubles negative keyword list limit: Glitch or quiet policy change?

Auditing and optimizing Google Ads in an age of limited data

It’s unclear whether Google quietly raised negative keyword list limits after one account exceeded the documented 5,000-cap without issue.

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