Category: Google Ads

Auto Added by WPeMatico

Posted in Google Ads Marketing News PPC

Google launches AI-powered advisors

Your guide to Google Ads Smart Bidding

Google’s new Ads and Analytics Advisors, gives advertisers faster, ways to analyze data, optimize campaigns, and turn insights into immediate results.

Continue Reading Google launches AI-powered advisors
Posted in Google Ads Marketing News PPC

Google Ads Editor 2.11 gets campaign-level negatives and smarter automation

The latest Editor update introduces campaign-level negatives, search term reporting for Performance Max, and smarter automation tools for large-scale ad management.

Continue Reading Google Ads Editor 2.11 gets campaign-level negatives and smarter automation
Posted in Google Ads Marketing News PPC

Google adds asset-level reporting to display campaigns

Inside Google Ads’ AI-powered Shopping ecosystem: Performance Max, AI Max and more

Advertisers will soon get deeper visibility into how each Display creative performs, enabling smarter optimization decisions.

Continue Reading Google adds asset-level reporting to display campaigns
Posted in Google Ads Marketing News PPC

Google expands PMax reach with Waze ads

How Google Ads’ AI tools fix creative bottlenecks, streamline asset creation

Advertisers can now reach drivers through Waze and gain deeper visibility into campaign performance with Google’s latest PMax updates.

Continue Reading Google expands PMax reach with Waze ads
Posted in Google Ads Marketing News PPC

Google Ads pushes ‘Investment Strategy’ planning for budget-limited campaigns

Why phrase match is losing ground to broad match in Google Ads

Google Ads is adding an “investment strategy” tool that lets advertisers model potential gains from increased budgets.

Continue Reading Google Ads pushes ‘Investment Strategy’ planning for budget-limited campaigns
Posted in Google Ads Marketing News PPC

Google Ads turns 25: A look back at the biggest changes and advances in search

When Google Ads automation hurts more than it helps and how to catch it

Google marks 25 years of Ads, evolving from search keywords to AI-powered campaigns that reach audiences and deliver answers.

Continue Reading Google Ads turns 25: A look back at the biggest changes and advances in search
Posted in Google Ads Marketing News PPC

Google Ads’ new text guidelines feature begins rolling out

How to tell if Google Ads automation helps or hurts your campaigns

Advertisers can now guide Google’s AI to create text assets that align with brand tone, messaging, and compliance standards.

Continue Reading Google Ads’ new text guidelines feature begins rolling out
Posted in Google Ads Marketing News PPC

Google Ads to permanently delete canceled accounts after six months

Inside Google Ads’ AI-powered Shopping ecosystem: Performance Max, AI Max and more

Advertisers now have just six months to reactivate canceled accounts before Google permanently deletes their data.

Continue Reading Google Ads to permanently delete canceled accounts after six months
Posted in Google Ads Marketing News PPC

Google opens Shopping Ads to physical goods subscriptions

Google Shopping Ads - Google Ads

Google lets U.S. merchants offer product subscriptions in Shopping ads, creating new recurring revenue and customer loyalty opportunities.

Continue Reading Google opens Shopping Ads to physical goods subscriptions
Posted in Google Ads Marketing News PPC

Google says you need certification for prescription drug advertising

How to tell if Google Ads automation helps or hurts your campaigns

Google will soon require certification to target prescription drug keywords – a major shift for healthcare and legal advertisers.

Continue Reading Google says you need certification for prescription drug advertising