Category: Google Ads

Advertising sensitive products on Google Ads? Learn best practices for balancing policy compliance and marketing effectiveness.

Advertisers now get enhanced visibility into ROAS performance, enabling more informed optimization decisions and reshaping tROAS strategies.

This update will allow advertisers to optimize video campaigns by providing deduplicated reach and frequency data across YouTube and TV.

Google’s tools streamline deal-hunting for consumers, intensifying competition among retailers and could reshape advertising strategies.

The new requirements mandate explicit user consent signals for ad personalization in the European Economic Area.

Universal Analytics shuts down on July 1, 2024, forcing a swift transition to Google Analytics 4 to maintain data access and measurement capabilities.

After sending a $2.3 million check to cover potential damages, Google has sidestepped a less predictable jury verdict.

Certain high-spending advertisers will need to transition from credit or debit card payments to bank-based payment options by July 31.

Google’s plan to automatically pause keywords in advertisers’ accounts after 13 months of no engagement has been met with mixed reactions.

Google Ads plans to retire the old interface and replace it with a new, more organized design for all markets.