Category: Google Ads

Google’s Brand Recommendations, new AI-powered customized suggestions to help advertisers optimize awareness and consideration campaigns.

This raises serious concerns for advertisers about brand safety, fair competition and the integrity of ad placements.

Select Google Ads advertisers are being offered the ‘unique opportunity’ to help shape current and unreleased products via surveys.

Google is enabling Restricted Data Processing and honoring user opt-outs via Global Privacy Controls signals in light of new state laws.

Incorporate entities into your PPC strategy to expand keyword lists, optimize for quality scores and uncover new audience segments.

Google is limiting actions to billing, appeals, security settings and account navigation for suspended Google Ads accounts starting in June 2024.

Active keywords with no impressions in the past 13 months will be paused. If you re-enable them, they could be paused again after 3 months.

New PMax features include Customer Value mode, customer retention goal, detailed demographics, budget pacing insights and more.

Google’s plan for IP protection would give them a monopoly on location data and drive up costs for advertisers.