Category: Google Ads

Google is testing expandable ads which could change how users interact with ads and impact advertiser strategies for visibility and engagement.

New state privacy laws in 2025 may increase Restricted Data Processing traffic on Google AdMob, impacting ad targeting and performance for advertisers.

Tiktok’s keyword-based search ad solution allows brands to target users directly in search results, stepping up its competition with Google’s ad business.

Get practical strategies to reduce your cost-per-click by improving targeting, enhancing landing page performance and leveraging AI tools.

Google is testing a more noticeable ad format, using a taller gray background with labels like ‘Sponsored’ and ‘Promoted results.’

The record $2.7 billion fine against Google was for favoring its own price-comparison service in search results.

Google Ads will begin phasing out enhanced CPC in October with the goal of transitioning all remaining campaigns to manual CPC by March 2025.

This removal means you’ll need to adjust your fields by September, as several competitive metrics are now only available in Google Ads.

Google is criticized for vague and delayed communication, leaving many advertisers demanding clearer explanations and impact reports.

Google Ads advertisers will need to take a more hands-on approach to audience targeting after the removal of Audience Recommendations.