Category: Google Ads
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Google changes definition of ‘top ads’
A Google spokesperson confirmed that the update was a ‘definitional change’ and would not affect performance metrics.
Disney announces Google partnership as it expands ad platform
Marketers using Google’s Display & Video 360 and The Trade Desk can now access ad inventory on Hulu and Disney Plus through DRAX.
Optimizing your Performance Max campaigns with Google Ads, GA4 data
Here’s how to leverage Google Ads and Google Analytics 4 data to optimize your Performance Max ads and maximize your campaign’s potential.
Google Ads Report Editor exporting zeros; Google is investigating
Google is investigating the exporting issues with Google Ads Report Editor.
Google is updating Local Services Ads verification process
The change is gradually rolling out in the U.S., beginning with smaller states and extending to larger states throughout the year.
Google must face some advertisers’ antitrust claims, says U.S. judge
U.S. District Judge Kevin Castel ruled that Google must face a proposed class action lawsuit but dismissed some antitrust claims.
Google Ads Editor version 2.6 launches with 8 new features
The new features have been rolled out to help advertisers create more effective ad campaigns and measure performance more easily.
Google addresses third-party cookie deprecation concerns: ‘It’s time to move’
Dan Taylor, Google’s vice president of Global Advertising Strategies, is urging advertisers to act now.
Google says Performance Max ‘intentionally’ doesn’t show channel-specific KPIs
Advertisers are raising concerns about Google’s lack of transparency around PMax performance data
Reminder – Google is enforcing stricter rules for consumer finance ad targeting
Take action now to ensure your personalized ads don’t violate Google’s updated policy.
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