Category: Google Ads

Google Ads will begin phasing out enhanced CPC in October with the goal of transitioning all remaining campaigns to manual CPC by March 2025.

This removal means you’ll need to adjust your fields by September, as several competitive metrics are now only available in Google Ads.

Google is criticized for vague and delayed communication, leaving many advertisers demanding clearer explanations and impact reports.

Google Ads advertisers will need to take a more hands-on approach to audience targeting after the removal of Audience Recommendations.

Google extends Hotel Ads commission bidding sunset to February 2025, giving advertisers more time to adapt strategies amidst evolving privacy standards.

New data shows Google mixes ads into organic search results in only 0.31% of desktop searches and 0.01% of mobile searches.

The investigation into Google’s user consent practices for ad profiling could threaten its ability to link user data across its services.

Google Analytics 4’s Conversion Differences report offers a tool to reconcile discrepancies between GA4 and Google Ads conversion data.

Google cites implementation challenges for indefinitely pausing the policy. It would have allowed certified advertisers to discuss opioids.

Google unveils EC Assist, a Chrome extension to help advertisers troubleshoot and optimize their Enhanced Conversions setup.