Category: Google Ads

Google extends Hotel Ads commission bidding sunset to February 2025, giving advertisers more time to adapt strategies amidst evolving privacy standards.

New data shows Google mixes ads into organic search results in only 0.31% of desktop searches and 0.01% of mobile searches.

The investigation into Google’s user consent practices for ad profiling could threaten its ability to link user data across its services.

Google Analytics 4’s Conversion Differences report offers a tool to reconcile discrepancies between GA4 and Google Ads conversion data.

Google cites implementation challenges for indefinitely pausing the policy. It would have allowed certified advertisers to discuss opioids.

Google unveils EC Assist, a Chrome extension to help advertisers troubleshoot and optimize their Enhanced Conversions setup.

Advertisers will need to disclose synthetic or digitally altered content in election ads, as Google aims to combat misinformation.

Google Merchant Center will include data from Search web results and other sources, aiming to provide merchants with more comprehensive performance insights

Advertising sensitive products on Google Ads? Learn best practices for balancing policy compliance and marketing effectiveness.

Advertisers now get enhanced visibility into ROAS performance, enabling more informed optimization decisions and reshaping tROAS strategies.