Author: Lionel Poizner

Rufus launched nationwide, aiming to improve ecommerce with personalized product recommendations and shopping insights.

Google Analytics 4’s Conversion Differences report offers a tool to reconcile discrepancies between GA4 and Google Ads conversion data.

On, on again and now off. It appears that Alphabet’s rumored acquisition of HubSpot isn’t happening, sources say.

Sponsored TV ads offer brands a new way to reach streaming audiences, leveraging the ecommerce giant’s vast data for targeted advertising

Don’t let inefficient audience targeting prevent you from leveraging the greatest ad unit ever invented.

Boost company morale, attract new business, and take home the highest honor in search.

Google cites implementation challenges for indefinitely pausing the policy. It would have allowed certified advertisers to discuss opioids.

Google unveils EC Assist, a Chrome extension to help advertisers troubleshoot and optimize their Enhanced Conversions setup.

Google unveils new Merchant Center Next features and guides, simplifying product data management for online sellers.

The auto-migration of location extensions to assets expands advertisers’ options for displaying location information in their ads.