Author: Lionel Poizner

For the first hour or so, the invites to try out AI Mode from Google did not work – but now it does.

You can expect some of your current and old reports to change when this update happens.

Google will however keep working to reward content creators; but not all deserve to rank well at this point.

What do top-performing landing pages have in common? Find out in this guide featuring high-converting examples and actionable design strategies.

Now you can programmatically get access to the 24-hour search performance data from the Search Console API.

Whether you’re building campaigns in-house or guiding client strategies, one thing is clear: consumer expectations are changing fast.

Prepare for the future of search by blending GEO and SEO strategies to improve retrievability and brand recognition.

Advertisers now have more granular control over their demand generation campaigns, but reporting limitations remain a challenge.

Users report seeing search pages dominated by ads with minimal organic content.

Compared to non-AI traffic sources, users engage more, view more pages, and bounce at lower rates – but they are also less likely to convert.