Author: Lionel Poizner
How AI-powered search is reshaping SEO (and what to do about it) by Edna Chavira
From ChatGPT to Google’s AI Overviews, generative search is already impacting how people find and engage with content online.
Google vision match vs. traditional search: Early insights on AI shopping tool
Odd results, big price gaps. This early look into Google’s AI shopping tool shows both the promise and the problems.
The uncontested paid search problem—and what it’s costing you by Edna Chavira
You may be bidding against yourself on Google without even knowing it.
Advertisers pull back from TikTok, boost Meta amid ban uncertainty
TikTok advertising confidence continues to erode. New data shows double-digit CPM declines and significant budget shifts to Meta’s platforms.
Apple’s Preference Ranking Guidelines: Leaked doc reveals scoring system for AI-generated responses
An Apple document reveals how AI digital assistant responses are rated for harmfulness, truthfulness, satisfaction, and more.
Build a smarter SEO content strategy by Digital Marketing Depot
Align your content with what people are actually searching for.
Google launches automatic marketing content extraction
Google will pull information about promotions and products from merchants’ existing marketing materials to display across Search and beyond.
The impact of ChatGPT and generative AI on search by Edna Chavira
Discover how AI-powered search is reshaping SEO and what your brand needs to do to thrive.
Google working on restoring Local Service Ads advertiser console
Advertisers have been complaining all day about being unable to manage their LSAs.
What counts as a “good” conversion rate in 2025? by Digital Marketing Depot
New industry benchmarks reveal what success really looks like.
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