Author: Lionel Poizner

Apple renames its ads arm as it broadens its ambitions in digital advertising across more of its ecosystem beyond App Store search results.

You can now exclude specific video IDs or specific profile pages from serving next to your TikTok ads.

The new ad guidance pushes advertisers to AI and broader targeting while promising better results but may primarily serve Google’s interests.

Google will gradually roll out this change over the coming months.

Advertisers reject Google’s campaign against California’s privacy bill saying businesses should build consent-driven customer relationships.

The crash of its App Store rank reveals how heavily Temu was reliant on Google advertising for paid acquisiton.

After testing this for a month, Google officially rolled out this method to help searchers explore more topics.

The partnership enables CPG brands to extend campaigns across both platforms and reach millions of high-intent grocery shoppers in the U.S.

From CTAs to checkout tweaks, this guide shares practical A/B test ideas to help you get more clicks, signups, and sales.

Automated or AI-generated content may now earn a Lowest rating. Here’s what else changed in the latest quality rater guidelines update.