Author: Lionel Poizner

LLMs expose brand misalignment instantly. Discover how inconsistent messaging raises costs, kills visibility, and what brands must do to realign and win in AI search.

Google’s new Journey Aware Bidding model uses signals from the entire customer journey to drive smarter, more efficient Search optimization.

Google’s proposed ad-tech fixes aim to satisfy EU regulators without a breakup, a move that could shape advertiser control across Europe’s digital ecosystem.

Avoid common AI search SEO mistakes. Align goals, metrics & strategy to optimize effectively for LLM-driven search.

Google’s new AI Ads Advisor shows promise but remains error-prone and not ready to fully manage campaigns.

The EU is reportedly targeting Google following complaints it harms publishers that rely on sponsored content for revenue.

Google’s new Ads and Analytics Advisors, gives advertisers faster, ways to analyze data, optimize campaigns, and turn insights into immediate results.

Microsoft now requires third-party publishers to use Clarity, ensuring transparent, brand-safe ad placements and filtering noncompliant traffic.

The latest Editor update introduces campaign-level negatives, search term reporting for Performance Max, and smarter automation tools for large-scale ad management.

Advertisers will soon get deeper visibility into how each Display creative performs, enabling smarter optimization decisions.