Author: Lionel Poizner

YouTube’s new program links advertisers and agencies with vetted third-party experts in media buying and campaign management.

Google confirmed a data center issue impacting serving some search results in some regions.

A new interface, new URL, new commendations and more are now live in the updated Bing Places for Business.

Meta’s AI updates help with creatives, AI generated music, business assistant and more promise to make advertising more personalized.

Spotify’s new partnerships with Amazon and Yahoo give advertisers easier programmatic access to its global audio and video inventory.

AI bots outpace Microsoft Bing in traffic, but send almost no visitors, driving up publisher costs and fueling new content access battles.

Learn what RSA are, how they work, and five practical tips that can make your RSAs perform way better.

User queries are longer, deep clicks are rising, and creators who offer rich, trusted content will benefit most, Reid said in an interview.

Google Ads upgrades bring bulk reporting, ROI columns, diagnostics, and more to help you fine-tune Performance Max campaigns

Pinterest’s Top of Search ads give brands premium visibility in high-intent, unbranded searches – potentially driving more and better clicks.