Author: Lionel Poizner

Posted in Marketing

Next on MarTech Live: Email as Part of a Modern Multi-channel Strategy

 Lionel Poizner  September 14, 2020
Email marketing remains one of the most important marketing channels for both B2B and B2C.

Please visit Search Engine Land for the full article.

Continue Reading Next on MarTech Live: Email as Part of a Modern Multi-channel Strategy
Posted in How To Marketing YouTube YouTube Video

How to Get Higher-Quality Leads From YouTube: 5 Ways

 Lionel Poizner  September 14, 2020

Wish there was a way to get high-quality leads from YouTube—without ads? Wondering how to collect contact info from people who watch your YouTube videos? In this article, you’ll discover five ways to generate warm leads from your YouTube channel. Why Collect Lead Info From YouTube Video Viewers? Smart marketers are using YouTube to get […]

The post How to Get Higher-Quality Leads From YouTube: 5 Ways appeared first on Social Media Examiner | Social Media Marketing.

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Posted in Marketing

More Google Search bugs: Top stories indexing snag, coverage report delays

 Lionel Poizner  September 14, 2020
Google had yet another indexing issue and the search coverage report in Search Console is very delayed.

Please visit Search Engine Land for the full article.

Continue Reading More Google Search bugs: Top stories indexing snag, coverage report delays
Posted in Marketing

Apple IDFA consent: Roughly 60% of consumers open to allowing tracking

 Lionel Poizner  September 11, 2020
With the right incentives, iOS users might be willing to share data.

Please visit Search Engine Land for the full article.

Continue Reading Apple IDFA consent: Roughly 60% of consumers open to allowing tracking
Posted in Marketing

Nominations now open: Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing

 Lionel Poizner  September 11, 2020
You may nominate as many organizations or individuals as you feel deserve the recognition.

Please visit Search Engine Land for the full article.

Continue Reading Nominations now open: Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing
Posted in Expert Interviews How To Marketing Podcast Social Media Marketing Podcast YouTube YouTube Video

YouTube for Marketing: What Marketers Need to Know

 Lionel Poizner  September 11, 2020

Wondering if YouTube can help your business? Looking for tips to generate leads and sales on YouTube? To explore YouTube for marketing, I interview Nick Nimmin on the Social Media Marketing Podcast. Nick is a YouTube expert. His YouTube channel has more than 650K subscribers and is dedicated to helping YouTube content creators thrive on […]

The post YouTube for Marketing: What Marketers Need to Know appeared first on Social Media Examiner | Social Media Marketing.

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Posted in Marketing

Local businesses can highlight COVID-19 ‘health & safety’ measures with Google My Business

 Lionel Poizner  September 10, 2020
The attributes should start appearing in Search and Maps soon. They are intended to give consumers confidence and manage their expectations.

Please visit Search Engine Land for the full article.

Continue Reading Local businesses can highlight COVID-19 ‘health & safety’ measures with Google My Business
Posted in Marketing

Google now uses BERT to match stories with fact checks

 Lionel Poizner  September 10, 2020
Google has made numerous changes to auto-complete, News, fact-checking, knowledge panels, breaking news detection and more.

Please visit Search Engine Land for the full article.

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Posted in Marketing

How content consolidation can help boost your rankings

 Lionel Poizner  September 10, 2020
Update, remove and/or merge content to avoid split ranking signals and provide users with a better experience.

Please visit Search Engine Land for the full article.

Continue Reading How content consolidation can help boost your rankings
Posted in Marketing

RSAs: Are they living up to the promise? It depends

 Lionel Poizner  September 9, 2020
Marketers weigh in on what they’re seeing from responsive search ads as Google tests making them the default search format.

Please visit Search Engine Land for the full article.

Continue Reading RSAs: Are they living up to the promise? It depends