Author: Lionel Poizner

The smartest SEOs won’t fight AI – they’ll lead it. Learn how human-led, agent-powered teams are building the next era of search success.

This is available in Search Console Insights and gives you a quick way to see the main topics your website is about.

Businesses aren’t waiting for AI to take over search – 85.7% are investing in AI SEO, and 61.2% plan to spend more on SEO, survey finds.

OpenAI’s new AI browser ChatGPT Atlas can mimic human clicks, potentially inflating ad costs and distorting website analytics.

Google marks 25 years of Ads, evolving from search keywords to AI-powered campaigns that reach audiences and deliver answers.

Perplexity and SerpApi disguised bots to scrape Reddit data from Google at ‘industrial scale,’ according to Reddit’s new lawsuit.

As brand SERPs give way to AI-generated profiles, SEOs must rethink visibility, trust, and reputation for a new era of search and strategy.

Businesses can now use AI to respond instantly, capture leads, and engage customers more efficiently on Yelp.

And its built in search features seem to use Google Search.

Advertisers can now guide Google’s AI to create text assets that align with brand tone, messaging, and compliance standards.