Author: Lionel Poizner

Google recently promoted one of its new AI tools named Opal and the language used has SEOs and content creators scratching their heads.

Your brand isn’t competing for rankings anymore. The name of the game is reuse.

How marketers can use AI to drive creativity, expand their reach and provide more value to consumers.

Advertisers can now reach drivers through Waze and gain deeper visibility into campaign performance with Google’s latest PMax updates.

Google Ads is adding an “investment strategy” tool that lets advertisers model potential gains from increased budgets.

Google Merchant Center’s new “Creative Content” section lets brands upload and map video assets to products, boosting visibility across ads.

Google said these features “aren’t being used very often and aren’t adding significant value to users.”

YouTube has removed the option to close mobile ad sidebars, keeping shoppable panels fixed throughout horizontal video ads.

Even when AI Overviews don’t appear, users are simply clicking less everywhere, with Google CTRs hitting new lows across search.

Google added a new user agent to the Google user-triggered fetchers named Google-CWS.