Author: Lionel Poizner

Learn first-party data management strategies that keep your customers’ data safe and your business booming.

The post Webinar: How to choose whether to build or buy with this CDP checklist appeared first on Search Engine Land.

Ad destinations must be functional, useful, and easy to navigate. Advertisers whose destinations don’t meet the new requirements could face disapprovals.

The post Google will update ad Destination requirements policy in October appeared first on Search Engine Land.

Advertisers will see more consistent metrics between their Ads account and GA4, with limited data in UA.

The post Google updates privacy threshold for Analytics Search Queries report appeared first on Search Engine Land.

AWS solution in focus series – Crownpeak DXM and CMS.

The post Digital customer experience: Solution in focus appeared first on Search Engine Land.

Google’s snippet help documentation now provides additional guidance on writing bad vs. better meta descriptions.

The post Google shares 4 examples of how to improve a meta description appeared first on Search Engine Land.

Another Google outage is reported and advertisers are scrambling to figure out what’s going on.

The post Additional Google issues reported, now affecting API appeared first on Search Engine Land.

Learn tactical and immediate takeaways on lowering your ad spend without sacrificing your results.

The post Webinar: Paid and organic search harmony can skyrocket your results appeared first on Search Engine Land.

Uncovering video opportunities to increase traffic, boost engagement, improve conversions and produce more helpful content.

The post How video SEO can boost your overall digital marketing strategy appeared first on Search Engine Land.

Learn how Hearst maximizes the power of audience intelligence to drive growth.

The post Webinar: Harness first-party data for conversion appeared first on Search Engine Land.

Product listings on Google Business Profile give advertisers and retailers a new way to promote in-store items.

The post Google Business Profile guidelines updated to include products appeared first on Search Engine Land.