Author: Lionel Poizner

Scripts are set up using JavaScript code and allow advertisers to make broad changes to accounts without managing them manually.

The post Google launched support for Performance Max campaigns in ad scripts appeared first on Search Engine Land.

Expert advice on how to reach customers in all the channels they’re most likely to interact with your brand.

The post Webinar: Make your marketing stand out this holiday season appeared first on Search Engine Land.

YouTube will now provide users with even deeper insights into what audiences are watching in relation to both your content and broadly.

The post YouTube is testing new search and engagement insights for Creator Studio appeared first on Search Engine Land.

Google’s big search event will focus on how Google is transforming Search to help you make more sense of the world’s information.

The post Google’s Search On event is on Sept. 28 appeared first on Search Engine Land.

CTV ads are exploding in popularity due to the ease of creation and precise targeting options. Follow these five best practices to make the most of your campaigns.

The post The search marketer’s guide to connected TV: best practices for making the jump appeared first on Search Engine Land.

The update started on August 25th and completed 15 days later on September 9th.

The post Google helpful content update is now done rolling out appeared first on Search Engine Land.

Instagram seems to be going through an identity crisis as it shifts from a photo-sharing platform to shopping, and now focusing more on video.

The post Instagram is cutting back on its shopping features appeared first on Search Engine Land.

The issue was reported today but could have been affecting user account data since August 30, with no estimated date when it’ll be fixed.

The post Google reports issue affecting Ads Manager Data Transfer appeared first on Search Engine Land.

Consumer and market intelligence can help you stay afloat.

The post Webinar: 5 ways to survive an uncertain economy appeared first on Search Engine Land.

A new policy allows ads related to sports betting to show on mastheads, which are visible on desktops, mobile phones, and tv screens.

The post YouTube updates Masthead ad requirements to allow sports betting appeared first on Search Engine Land.