Author: Lionel Poizner

Posted in Marketing Social Media Marketing TikTok

3 new TikTok LIVE features, updates, and policies

The new features will hopefully make the LIVE feature a safer place for creators, brands, and users.

The post 3 new TikTok LIVE features, updates, and policies appeared first on Search Engine Land.

Continue Reading 3 new TikTok LIVE features, updates, and policies
Posted in Google Ads Marketing PPC

Google Ads label is now a bold black text Sponsored label

Google said this it to make the ad label more distinguishable from the organic search results.

The post Google Ads label is now a bold black text Sponsored label appeared first on Search Engine Land.

Continue Reading Google Ads label is now a bold black text Sponsored label
Posted in Analytics & Conversion Marketing PPC

Revenue optimization: 3 ways to get your advertising efforts right

Any metric outside of revenue is a vanity metric to leadership. Learn how to optimize for what drives pipeline and revenue in advertising.

The post Revenue optimization: 3 ways to get your advertising efforts right appeared first on Search Engine Land.

Continue Reading Revenue optimization: 3 ways to get your advertising efforts right
Posted in Alexa Marketing PPC

Alexa users claim Amazon is using voice recordings to target ads

Alexa users have been speculating for many years that Amazon has been using their private conversation data for ad targeting.

The post Alexa users claim Amazon is using voice recordings to target ads appeared first on Search Engine Land.

Continue Reading Alexa users claim Amazon is using voice recordings to target ads
Posted in Facebook Marketing Social Media Marketing

Facebook has rolled out a new Pages experience

Facebook pages are here to stay. Businesses should take advantage of all they have to offer by making the most out of the new layout experience.

The post Facebook has rolled out a new Pages experience appeared first on Search Engine Land.

Continue Reading Facebook has rolled out a new Pages experience
Posted in Google Ads Marketing PPC

Google to offer publisher first-party cookie support

The added support will provide publishers with control and choice to implement the monetization strategies that best support their business goals.

The post Google to offer publisher first-party cookie support appeared first on Search Engine Land.

Continue Reading Google to offer publisher first-party cookie support