Author: Lionel Poizner

Posted in Marketing PPC YouTube

Google has updated its Unavailable Video policy

Updated technical requirements for Unavailable Videos have been rolled out, along with quick fixes.

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Posted in Leadership and Management Marketing PPC SEO

Why you should fire clients more often (and how to do it the right way)

The best thing an agency can do is to fire clients regularly. Here’s how to tell it’s time to let go of clients who are no longer a good fit.

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Posted in Marketing PPC

Uber ads are coming, and they’re already raising privacy concerns

In what they call “journey ads,” Uber is planning to start rolling out ads to its riders based on their travel history and their geographic locations.

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Posted in Marketing PPC TikTok

A look inside TikTok’s new automated Smart Performance Campaigns

The new campaign type was announced today to help advertisers connect with the right audiences, drive growth, and deliver value.

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Posted in Google Ads Marketing PPC

3 new Google reporting columns for conversions

The new columns are available on the Campaigns page for tables and charts, as well as in custom reporting pages like the Report Editor or Custom dashboards.

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Posted in Marketing PPC YouTube

3 new YouTube streaming, shopping, and audio features

Audio, shopping, and prime positioning during key moments are new ways YouTube is trying to give advertisers more targeting options.

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