Author: Lionel Poizner

Posted in Marketing PPC YouTube

Google Ads podcast placement now available

In the US, YouTube is the second most frequently used service for consuming podcasts.

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Posted in Marketing PPC YouTube

YouTube trim video tool turns videos into 6-second bumper ads

The original tool was announced in 2019 as a way for advertisers to create fast, short-form videos.

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Posted in Marketing PPC YouTube

Google has updated its Unavailable Video policy

Updated technical requirements for Unavailable Videos have been rolled out, along with quick fixes.

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Posted in Leadership and Management Marketing PPC SEO

Why you should fire clients more often (and how to do it the right way)

The best thing an agency can do is to fire clients regularly. Here’s how to tell it’s time to let go of clients who are no longer a good fit.

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