Author: Lionel Poizner

A full-funnel YouTube strategy could help increase conversions by about 10%.

The post Google Ads Reach Planner now forecasts Video Action campaigns appeared first on Search Engine Land.

YouTube first launched the translate feature last year and is now expanding it to allow for broader access.

The post YouTube has expanded its comment translations and smart replies appeared first on Search Engine Land.

The new “Official” label was announced, and then less than 24 hours later, was removed.

The post Twitter adds Official badge, then Musk immediately kills it appeared first on Search Engine Land.

Setting expectations early on about the duration, costs, metrics and ROI associated with SEO investments is crucial for success.

The post What stakeholders should expect from SEO appeared first on Search Engine Land.

The feature was being tested with select users over the last few weeks but has now been rolled out to all professional accounts.

The post Instagram’s in-app post scheduling tool now available to professional accounts appeared first on Search Engine Land.

Learn the core principles of good brand marketing and how it can positively demonstrate expertise, authoritativeness and trustworthiness.

The post How brand marketing helps improve E-A-T signals: An introduction appeared first on Search Engine Land.

Grab your free pass and join us online, November 15-16!

The post SMX is happening online next week… attend for free! appeared first on Search Engine Land.

Learn how to use Excel pivot tables to QA bulk sheets, plus some tips and shortcuts to enhance your pivot table skills.

The post Excel pivot table best practices for search marketers appeared first on Search Engine Land.

The deal is part of an agreement to stream Major League Soccer games next year.

The post Apple could be building an ad network for live TV appeared first on Search Engine Land.

You’ll know you have access to the feature when you see the option to “Go Live Together” at the bottom of the YouTube app.

The post YouTube has introduced a TikTok and Twitch co-streaming feature appeared first on Search Engine Land.