Author: Lionel Poizner

Learn how B2C and B2B clients deploy AI to improve customer experiences and achieve greater return on marketing spend.

The post Webinar: How AI unlocks value from your single source of data truth appeared first on Search Engine Land.

Any metric outside of revenue is a vanity metric to leadership. Learn how to optimize for what drives pipeline and revenue in advertising.

The post Revenue optimization: 3 ways to get your advertising efforts right appeared first on Search Engine Land.

Tune in for ‘golden record’ use cases to drive consumer engagement and ROI.

The post Webinar: Deliver highly-personalized experiences with quality data appeared first on Search Engine Land.

This update should improve efficiency, reduce errors and help advertisers going forward.

The post Google launches new content suitability center in Google Ads appeared first on Search Engine Land.

Alexa users have been speculating for many years that Amazon has been using their private conversation data for ad targeting.

The post Alexa users claim Amazon is using voice recordings to target ads appeared first on Search Engine Land.

Facebook pages are here to stay. Businesses should take advantage of all they have to offer by making the most out of the new layout experience.

The post Facebook has rolled out a new Pages experience appeared first on Search Engine Land.

The added support will provide publishers with control and choice to implement the monetization strategies that best support their business goals.

The post Google to offer publisher first-party cookie support appeared first on Search Engine Land.

Learn what you can do with LinkedIn matched audiences, how to set up lists, and tips for incorporating them into your campaigns.

The post LinkedIn matched audiences: How to get started appeared first on Search Engine Land.

At the intersection of privacy and relevant ads are programmatic buys led by first-party data and machine learning.

The post 2 new Google Display & Video 360 audience solutions appeared first on Search Engine Land.

The new editing and photo tools give creators more freedom over the content they post. But the updates aren’t quite original.

The post TikTok releases Photo Mode and 7 new editing tools appeared first on Search Engine Land.