Author: Lionel Poizner

Google said this feature is no longer needed these days, as providers and devices are now faster.

The post Google search retires Web Light, Google’s method to serve faster, lighter pages to people appeared first on Search Engine Land.

Here’s how to create a Facebook content plan that meshes well with your brand’s overarching content marketing strategy.

The post Facebook: A content marketing guide appeared first on Search Engine Land.

The holidays are approaching and SEOs are worried that we might get another core update by year end.

The post Google says don’t expect a new core update by year-end appeared first on Search Engine Land.

Here’s a rundown of Google Ads announcements, updates and releases in 2022 and how they impact paid search marketers today and beyond.

The post Google Ads updates in 2022: The good, the bad, the jury’s still out appeared first on Search Engine Land.

The most important change to the QRG is the introduction of the letter E to the start of the popular acronym E-A-T. 

The post E-E-A-T and major updates to Google’s quality rater guidelines appeared first on Search Engine Land.

Add an E to E-A-T with experience, expertise, authoritativeness and trustworthiness.

The post Google doubles up on E with updated search quality raters guidelines (E-E-A-T) appeared first on Search Engine Land.

GA4 users should see the new report in their dashboards automatically but can also add it manually.

The post New Google Analytics 4 Landing page report appeared first on Search Engine Land.

This update is rolling out now for the next couple weeks, while the helpful content is still rolling out.

The post Google releases December 2022 link spam update appeared first on Search Engine Land.

This new document explains the most common user interface elements of Google web search page.

The post Google launches visual elements gallery documenting 22 elements on the Google Search results page appeared first on Search Engine Land.

Data-driven attribution assigns incremental values to each touch point in the customer purchase journey.

The post 2 new Google data-driven attribution features appeared first on Search Engine Land.