Author: Lionel Poizner
AI content: Is it helpful or spam?
AI-generated content has its place in SEO. Whether it’s helpful or spam depends on how, where and why you’re using it.
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Google’s December 2022 helpful content update is now done rolling out
The update started on December 5th and completed 38 days later on January 12th.
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Google December 2022 link spam update done rolling out
That’s a wrap, the second Google algorithm update this month is done rolling out.
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Meta introduces new ad targeting limits for teens
The changes are the latest effort to build in some after-the-fact privacy protections for Meta’s youngest users.
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How marketing compensation and roles are changing: Take the MarTech Salary and Career Survey
Help us better understand the dramatic changes affecting the marketing and martech spaces.
The post How marketing compensation and roles are changing: Take the MarTech Salary and Career Survey appeared first on Search Engine Land.
Webinar: Keep customers engaged post-holidays and all year long by Cynthia Ramsaran
Build rich customer profiles that you can use to engage customers with highly personalized campaigns.
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3 PPC marketing trends to keep a pulse on in 2023
Make sure to consider these key PPC trends as you build out your 2023 search marketing strategies.
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Google Local Service Ads are now available for dentists
This is the first new vertical Google has added to LSAs.
The post Google Local Service Ads are now available for dentists appeared first on Search Engine Land.
Take your search marketing skills to the next level in 2023
Dive deep into GA4, Google Ads, technical SEO, and more with an expert-led SMX Master Class!
The post Take your search marketing skills to the next level in 2023 appeared first on Search Engine Land.
This day in search marketing history: January 8
A shift from keyword research to intent research, plus: search engines taking data from SEOs, PPC spending/budget cuts, and more.
The post This day in search marketing history: January 8 appeared first on Search Engine Land.
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