Author: Lionel Poizner

Dive deep into advanced Google Ads, generative AI, Google Analytics 4, and more!

The post Take your career to the next level: Become a search marketing master in 2023 appeared first on Search Engine Land.

You can create improved reports thanks to Looker Studio’s latest update – but you’ll have to refresh your GA4 data sources first.

The post Major Looker Studio GA4 connector update adds 170 new fields appeared first on Search Engine Land.

Microsoft’s Kya Sainsbury-Carter explains why conversational AI is going to radically change search marketing for the better.

The post Microsoft on the future of advertising and conversational AI appeared first on Search Engine Land.

Elon Musk has confirmed plans to start paying Twitter’ verified content creators for ads served in their replies – but there are conditions.

The post Twitter will start paying verified content creators in coming weeks, says Elon Musk appeared first on Search Engine Land.

PPC experts at SMX discussed how advertisers can not only prepare for the AI revolution but thrive as the industry prepares for big changes.

The post Google Marketing Live 2023: Reactions from the experts appeared first on Search Engine Land.

In this webinar, learn the secrets to creating flawless user experiences.

The post Supercharge your customer experience with the power of QR codes appeared first on Search Engine Land.

Users can take a photo or upload an image to find and buy products. But advertisers seem underwhelmed by TikTok Shop so far.

The post TikTok Shop tests visual search feature appeared first on Search Engine Land.

TikTok launched its Script Generator feature – a free tool that provides advertisers with script ideas in seconds.

The post TikTok launches new AI ad script generator appeared first on Search Engine Land.

Join us online, June 13-14, for FREE!

The post Expert-level training, Q&A, networking – online this week at SMX Advanced appeared first on Search Engine Land.

This weekend, Google has begun rolling out the new perspectives feature to searchers.

The post Google launches perspectives filter in mobile search results appeared first on Search Engine Land.