YouTube launches free subscription offer to boost channel growth
Lionel Poizner December 15, 2023
The promotion is designed to give viewers a taste of all the benefits offered by subscribing to your channel.
Google Ads will no longer respond to hybrid multicall requests
Lionel Poizner December 14, 2023
The platform’s next move in transitioning to real-time bidding auctions for publishers will be implemented in January.
6 things that happen when Googlebot can’t crawl your website
Lionel Poizner December 14, 2023
An experiment by technical SEO expert Kristina Azarenko reveals what happens you disable Googlebot from crawling a website using robots.txt.
Google Ads rolls out extra help for business operation verification
Lionel Poizner December 13, 2023
The guide outlines reasons for business operations verification failure.
Google on maximizing PMax results and preparing for SGE
Lionel Poizner December 13, 2023
Susie Vowinkel, Managing Director at Google Travel, discusses what we can expect from Google’s AI solutions as we head into 2024.
YouTube adds more formats for Video Reach Campaigns
Lionel Poizner December 12, 2023
VRCs now include in-feed and shorts ads, offering marketers a more diverse and effective approach for reaching their target audience.
The content marketing advantage of generative AI by Digital Marketing Depot
Lionel Poizner December 12, 2023
New research reveals how generative AI (GenAI) is powering content marketing advantages for early adopters.
Google Ads pilots conversions account level diagnostic tab
Lionel Poizner December 11, 2023
The new feature offers weekly updated data, allowing you to review your current measurement setup for better campaign performance.
Best of the SearchBot: Create 10 promotional campaigns to drive in-store purchases
Lionel Poizner December 11, 2023
A human asks Search Engine Land’s ChatBot to create 10 campaigns to encourage shoppers to visit a garden center. Here’s the answer.
Google November 2023 reviews update now done rolling out
Lionel Poizner December 7, 2023
This update will be the last time Google has confirmed a reviews update.

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