Posted in google Google Ads Marketing PPC

Google Chrome IP masking could radically impact search advertising

Data privacy with Google colours

Google’s plan for IP protection would give them a monopoly on location data and drive up costs for advertisers.

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Posted in Google Analytics Marketing SEO Technical optimization

5 alternatives to the missing Page Timings report in GA4

Optimizing for page speed: 5 alternatives to the missing Page Timings report in GA4

Google Analytics 4 doesn’t have a Page Timings report, so how can you monitor which pages are slow on your site?

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Posted in Marketing Meta PPC Threads

Meta could launch Threads ads this year

Meta Threads

Brands and marketers might be able to buy ads on the text-based platform Threads sooner than expected.

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Posted in Marketing SEO

Brave Search unveils AI answer engine

AI lion

Brave’s new Answer with AI features uses large language models to generate answers to queries directly in the search results.

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Posted in Marketing SEO

U.S. search ad revenues hit record $88.8 billion in 2023

digital advertising

Search continues to account for the largest share of digital ad spending. Search revenue grew 5.2% year on year.

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Posted in Marketing PPC video YouTube

YouTube escalates war on ad blockers

YouTube users who use ad blockers to avoid advertising on the platform will now see alerts or experience buffering issues.

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Posted in Marketing SEO

How to harness the power of brand mentions across the search universe

How to harness the power of brand mentions across the search universe

Tips to strategically engage with and foster organic brand mentions across various channels to boost your visibility and share of search.

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