Posted in Core update Google Algorithm Updates Google: SEO Marketing SEO

Data providers: Google December 2024 core update was more volatile than last

This last Google core update was more impactful than the December core update but not the August or March 2024 core updates.

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Posted in google Marketing PPC

Google files its proposed remedies in DOJ’s monopoly case

google-auction-bid-money-legal2-ss-1920

Google was required to file its own remedies which include changes to browser agreements, Android contracts and more.

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Posted in google Local Marketing SEO

Google’s review deletions: Why 5-star reviews are disappearing

Google removing reviews

Google is deleting 5-star reviews at an alarming rate. Learn what it means for your business and how to safeguard your online reputation.

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Posted in Link Building Marketing SEO TikTok

Search, social and video: Evolving digital PR for 2025

Search, social and video: Evolving digital PR for 2025

See how social-first content, brand mentions, and video are driving a fundamental shift in 2025’s search and engagement strategies.

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Posted in LinkedIn Marketing PPC

LinkedIn debuts Companies Hub to boost B2B marketing intelligence

LinkedIn’s new hub can help you plan, target, and measure B2B campaigns more effectively by leveraging detailed engagement insights.

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Posted in Google Ads Marketing PPC video

Google overhauls ad policies for CTV and PETs

How shifts in data privacy are forcing a return to marketing fundamentals

Google’s ad policies embrace privacy-enhancing technologies and Connected TV growth empowering advertisers to securely reach audiences.

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Posted in Bing Marketing SEO

Bing Image Creator is now directly in Bing search and faster

Bing Image Creator now uses a newer model, has more ways to create images, lets you share your creations and has a fresh new design.

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Posted in Bing Marketing SEO

Bing Search gets faster, more accurate and efficient through SLM models and TensorRT-LLM

Bing’s search team said it “trained SLM models (~100x throughput improvement over LLM), which process and understand search queries more precisely.”

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Posted in LinkedIn Marketing PPC

LinkedIn tests personal post boost option

7 LinkedIn Ad settings and tactics you didn’t know you needed

LinkedIn’s paid feature amplifies content but also highlights frustrations over limited organic reach and a shift toward a pay-to-play.

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