Google Ads API v22 adds generative AI, smarter bidding, and more

The latest Google Ads API update gives advertisers new AI-driven automation, smarter bidding options, and deeper performance insights.
Google says you need certification for prescription drug advertising

Google will soon require certification to target prescription drug keywords – a major shift for healthcare and legal advertisers.
Microsoft Bing finally supports the data-nosnippet HTML attribute

Bing catches up to Google, letting you block content from snippets and AI answers without impacting page ranking or visibility in search.
Google Performance Max adds support for vertical 9:16 image ads

Vertical image ads in PMax help brands blend naturally into mobile-first spaces like YouTube Shorts.
Google Discover gets AI summaries; Search gets ‘What’s new’ sports feed

Google’s new AI updates aim to keep users on top of trending topics and sports news – but they could further cut publisher traffic.
Google Search gets Nano Banana in Google Lens

This is Google’s latest image generation technology from within Gemini – now available in Search.
Google to expand ads in AI Overviews to more markets

The expansion of AI Overviews ads will increase the challenges of how advertisers engage users through AI-driven search experiences.
Google updates Misrepresentation policy for Shopping Ads and free listings

Google clarifies its Misrepresentation policy, adding examples and guidance on compliance, delivery, and returns.
Ayisha Yousef talks turning Black Friday fails into lessons

Ayisha Yousef shares how a Black Friday blunder became a masterclass in leadership, accountability, and smarter campaign management.
New YouTube Brand Pulse report tracks every brand mention

YouTube’s new AI-powered report helps advertisers measure their total brand impact across paid and organic videos for the first time.

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