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See why Google and shoppers prefer the authenticity and trustworthiness of UGC.

The post Increase your page rankings and organic traffic with user-generated content (UGC) appeared first on Search Engine Land.

The best thing an agency can do is to fire clients regularly. Here’s how to tell it’s time to let go of clients who are no longer a good fit.

The post Why you should fire clients more often (and how to do it the right way) appeared first on Search Engine Land.

Tune in for valuable tips on how you can revamp your own content programs.

The post Webinar: 5 ways to improve content strategy in 2023 appeared first on Search Engine Land.

In what they call “journey ads,” Uber is planning to start rolling out ads to its riders based on their travel history and their geographic locations.

The post Uber ads are coming, and they’re already raising privacy concerns appeared first on Search Engine Land.

Find and resolve instances of harmful cannibalization on your website.

The post Webinar: An SEO guide to fixing keyword cannibalism appeared first on Search Engine Land.

This is a global update that may take several days to fully roll out.

The post Google releases October 2022 spam update appeared first on Search Engine Land.

The new campaign type was announced today to help advertisers connect with the right audiences, drive growth, and deliver value.

The post A look inside TikTok’s new automated Smart Performance Campaigns appeared first on Search Engine Land.

The new columns are available on the Campaigns page for tables and charts, as well as in custom reporting pages like the Report Editor or Custom dashboards.

The post 3 new Google reporting columns for conversions appeared first on Search Engine Land.

Audio, shopping, and prime positioning during key moments are new ways YouTube is trying to give advertisers more targeting options.

The post 3 new YouTube streaming, shopping, and audio features appeared first on Search Engine Land.

The new features will hopefully make the LIVE feature a safer place for creators, brands, and users.

The post 3 new TikTok LIVE features, updates, and policies appeared first on Search Engine Land.